What happens when Rwanda’s love for football meets its world-renowned coffee culture? A partnership that unites the nation in every sip and every goal. Gorilla’s Coffee and Kiyovu Sports Association (KSA) have joined forces to create something bigger than either could have achieved alone; a collaboration that blends two beloved traditions, football and coffee, into a powerful celebration of pride, culture, and community.
This partnership goes beyond a sponsorship deal. It’s a shared journey of connection, resilience, and Rwandan identity. At its heart is the fusion of football’s energy and the rich heritage of Rwandan coffee—two elements that embody the spirit of hard work, passion, and unity. Seeing Gorilla’s Coffee at S.C. Kiyovu Sports matches feel more than branding; it’s a reminder of what makes Rwanda special and a celebration of homegrown excellence.
To dive deeper into what this partnership means on a personal level, we recently reached out to a few S.C. Kiyovu Sports players to hear their thoughts. They shared what it’s like to have Gorilla’s Coffee as an official partner, and the role coffee plays in their daily routines as athletes. Through their responses, we discovered a shared sense of pride, unity, and connection that goes far beyond the field.
The players shared how Gorilla’s Coffee has enriched their match-day experience, not only by providing energy and focus but also giving them a sense of pride in representing a brand that is as much a part of Rwanda’s identity as football itself. For them, Gorilla’s Coffee isn’t just a partner; it’s a powerful symbol of support from the community. On game days, as they enjoy their coffee, they feel a connection with fans who share the same ritual from the stands, uniting everyone in the thrill of each match.
“As a goalkeeper, the partnership has boosted morale on and off the field. It’s amasing to see fans energised, knowing we’re supported by a brand that shares our commitment to hard work and determination.” said Djihad Nzeyirwanda, S.C Kiyovu Sports Captain.
“Gorilla’s Coffee is a great energy booster. It helps with focus and recovery during training and games.” said Désiré Mugisha, S.C Kiyovu Sports Striker.
“Having Gorilla’s Coffee as a partner is truly inspiring. Their commitment to community engagement and development resonates deeply with the heart of our club, making this partnership more than just a collaboration. It’s a shared mission.” Kevin Ishimwe, S.C Kiyovu Sports Winger.
The players’ words say it all: this isn’t just a business collaboration; it’s a shared sense of pride. Players feel supported, fans feel connected, and the entire community feels energised.
More Than a Partnership
Not only does this mark a partnership but it is a celebration of what makes Rwanda special, its culture, resilience, and the things that make us feel proud to call this place home.
With every game and every cup of Gorilla’s Coffee, we’re building something meaningful: a connection that energises not just the players on the field but also the fans in the stands and the communities around us.
So next time you’re at a match or sipping Gorilla’s Coffee, know that you’re part of something special. This is more than coffee or football; it’s Rwanda in a cup, on the field, and in our hearts.
