Every year on the 4th of July, Rwanda marks Liberation Day. As a country, we honour not only the struggle that brought an end to the 1994 Genocide against the Tutsi, but also celebrate three decades of peace and development. For Gorilla’s Coffee, this is an opportunity to reflect on the growth of the coffee industry in Rwanda, and look at the role coffee continues to play in our country’s remarkable success story.
Coffee, more specifically the Bourbon Arabica variety, has always been one of the nation’s main cash crops. Year round mild temperatures, even rainfall distribution and fertile volcanic soils make Rwanda the ideal coffee growing destination. Despite this, Rwanda’s coffee sector faced near collapse in the 1990s.
The steep decline of global coffee prices in the late 1980s was a major blow to the coffee sector in Rwanda, worsened by the disintegration of the International Coffee Agreement (ICA) in 1989. Established in 1963, the ICA subjected participating countries to a production quota that prevented the market being flooded with supplies and the price crashing, thereby creating a stable coffee market and relatively high prices.
As Rwanda produced a small quantity of coffee beans, the crop failed to garner attention from international importers. At the same time, the quality of Rwandan coffee was not sufficient for it to be sold at a premium. This led to significant losses, which affected farmers and Rwanda’s economy. Furthermore, the Genocide against the Tutsi led to the loss of skilled farmers, vital infrastructure, and the neglect or destruction of coffee trees.
After 1994, Rwanda’s Government of National Unity, formed by the Rwandan Patriotic Front (RPF-Inkotanyi), revived coffee exports by overhauling the coffee industry. It became clear that the viability of smallholder production would depend on increasing domestic value addition, which is why, starting in 1998, the Government began the process of making Rwanda a producer of fully washed Arabica beans.
To aid this transition, a National Coffee Strategy (NCS) was developed in 2002 to position Rwanda as a premium quality, specialty grade coffee producing country. This called for expanding coffee washing infrastructure, skillbuilding amongst coffee growers and workers at coffee washing stations, as well as strengthening cooperatives and developing a Rwandan brand identity. Revisions to the NCS in 2006 and 2009 focused on mobilising the coffee value chain to meet increasingly stringent quality and traceability requirements. The importance of size, colour, taste, aroma qualities, efficient washing, drying and roasting was emphasised.
In line with the effort to keep as much of the value of coffee in the country as possible, the Rwanda Farmers Coffee Company (RFCC) was founded in 2009. With a large-scale roasting and packaging facility, RFCC can roast and package nine tons of coffee per day, most of which is sold under the renowned brand, Gorilla’s Coffee. The remainder of the roasted coffee is exported internationally through the National Agricultural Export Development Board (NAEB).
Today, Rwanda’s coffee is grown by more than 400,000 smallholder farmers and their families, many of whom own less than a quarter-hectare of land each. To support these farmers, RFCC sources all of its coffee beans from five cooperatives across the country. One of these is COCAMU, a coffee growing cooperative made up of almost 400 farmers and based in Musasa Sector in Rutsiro District, by the shores of Lake Kivu.
The single-origin beans are then processed in adherence to the highest standards of quality and sold both locally and internationally as specialty grade coffee. Furthermore, RFCC purchases coffee beans from cooperatives at a fair price, which shields farmers from the volatility of global coffee prices. In doing so, RFCC plays a vital role in Rwanda’s coffee ecosystem by providing a reliable market for smallholder farmers, and guaranteeing a premium price for Rwandan coffee globally.
In the 2022-2023 fiscal year, Rwanda exported about 20,000 metric tons of coffee, making the country the 39th largest exporter of coffee in the world, and making coffee the country’s 3rd most exported product. Furthermore, Rwanda saw a 53% increase in coffee revenue from $75.5 million in 2021-2022 to $116 million in 2022-2023 – making it a very successful year indeed.
In 2018, Rwandan coffee started trading on the world’s largest e-commerce platform, Alibaba, after the Government of Rwanda entered into a partnership with the shopping giant to sell Rwandan products through the online market. So far, sales volumes of Rwandan coffee have grown by 700% on Tmall Global, Alibaba’s cross-border B2C platform. In 2024, Gorilla’s Coffee made its debut on Amazon in the United States.
The exceptional quality of our coffee has also gained widespread acclaim, with Rwandan coffee scooping international accolades including the “Best of the Best” and “Coffee Lover’s Choice” awards in a competition that attracted brands from nine countries, while also being among the top 10 winners of the International Barista Championship that took place in China, 2019.
The growth of Rwanda’s coffee industry is a testament to what can be achieved when the government invests in farmers and infrastructure, and fosters fruitful partnerships with private sector companies like RFCC.
Furthermore, by keeping as much of the value of coffee in the country as possible, Rwanda Farmers Coffee Company is redefining what responsible coffee production and consumption looks like. You can support this effort, and Rwanda’s coffee farmers, by purchasing Gorilla’s Coffee.
Is it possible for a country to truly heal and move forward from such a devastating event like the 1994 Genocide against the Tutsi, or will the scars always remain?”,
“refusal
Very informative blog.Really thank you! Cool.
Tiktok ucuz ve güvenilir tiktok takipçi satın al!
Say, you got a nice article. Keep writing.
Hey, thanks for the blog post.Thanks Again. Cool.
Major thanks for the post. Really Cool.
Major thanks for the blog. Fantastic.
I think this is a real great blog article.Much thanks again. Will read on…
I don’t even understand how I finished up right here, however I assumed this submit used to be great. I don’t recognize who you are however certainly you are going to a well-known blogger should you are not already. Cheers!
Asking questions are in fact nice thing if you are notunderstanding anything totally, but this paragraph provides good understanding even.
online pharmacy india – is canadian pharmacy legit usa pharmacy
tombol backspace pada keyboard digunakan untuk
Hello, I enjoy reading through your articlepost. I like to write a little comment to support you.
Nice post. I was checking constantly this blog and I am impressed!Very useful information specially the last part 🙂 I care for such info alot. I was looking for this certain info for a very long time.Thank you and best of luck.
Awsome blog! I am loving it!! Will come back again. I ambookmarking your feeds alsomy blog – flat belly diets
Hi there, just became alert to your blog through Google, and found that it is truly informative.I am gonna watch out for brussels. I’ll appreciate if you continue this in future.Numerous people will be benefited from your writing.Cheers!
ว่ากันว่าเงินอยู่ในอากาศอยู่ที่ว่าใครจะหาวิธีเอามาได้ “การพนันออนไลน์”เป็นหนึ่งช่องทางที่สามารถจับเงินในอากาศได้ ด้วยเงินลงทุนที่ต่ำแต่สามารถทำกำไรได้สูงแบบไรข้อจำกัดจึงเป็นสาเหตุที่ดึงดูดนักพนันออนไลน์ให้หลั่งไหลเข้ามาที่ คาสิโนออนไลน์ แห่งนี้
Hi, I do think this is a great blog. I stumbledupon it 😉 I’m going to revisit yet again since i have book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to guide others.
Hiya, I am really glad I have found this info. Today bloggers publish only about gossips and internet and this is really annoying. A good blog with interesting content, that is what I need. Thanks for keeping this website, I will be visiting it. Do you do newsletters? Can not find it.
With havin so much content and articles do you ever run into any issues of plagorism or copyright violation? My website has a lot of completely unique content I’ve either authored myself or outsourced but it looks like a lot of it is popping it up all over the web without my permission. Do you know any ways to help prevent content from being ripped off? I’d definitely appreciate it.
This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your excellent post. Also, I have shared your web site in my social networks!
I’ll right away snatch your rss as I can’t to find your email subscription link or newsletter service. Do you have any? Kindly let me recognise in order that I may just subscribe. Thanks.
It’s laborious to seek out knowledgeable people on this topic, however you sound like you realize what you’re talking about! Thanks
I enjoy you because of your own efforts on this web page. My daughter loves setting aside time for research and it is easy to see why. We all hear all of the compelling ways you render powerful information by means of this web blog and increase response from visitors on the concern then our favorite simple princess is truly being taught so much. Take pleasure in the rest of the new year. Your conducting a terrific job.
Thanks for your marvelous posting! I actually enjoyed reading it, you could be a great author.I will be sure to bookmark your blog and will come back very soon. I want to encourage you to ultimately continue your great job, have a nice weekend!
I will right away seize your rss as I can not find your email subscription link or newsletter service. Do you have any? Please let me realize in order that I may just subscribe. Thanks.
Magnificent website. A lot of useful information here. I’m sending it to a few friends ans also sharing in delicious. And certainly, thanks for your effort!
Hello There. I found your blog using msn. This is a really well written article. Ill make sure to bookmark it and return to read more of your useful info. Thanks for the post. I will certainly comeback.
Hi, Neat post. There’s a problem with your web site in internet explorer, would test this… IE still is the market leader and a big portion of people will miss your fantastic writing due to this problem.
Valuable info. Lucky me I found your web site by accident, and I’m shocked why this accident didn’t happened earlier! I bookmarked it.
Muchos Gracias for your blog article. Really Great.
I’m truly enjoying the design and layout of your blog.It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme?Superb work!
Very neat post.Really looking forward to read more. Really Great.
wow, awesome blog.Really looking forward to read more. Much obliged.
This is a great tip particularly to those fresh to the blogosphere. Brief but very accurate info… Thanks for sharing this one. A must read post!
Thanks-a-mundo for the blog post.Thanks Again. Keep writing.
Thanks a lot for the post.Much thanks again. Fantastic.
Good day! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog torank for some targeted keywords but I’m not seeing very goodgains. If you know of any please share. Cheers!
Major thanks for the blog article.Really thank you! Fantastic.
Fantastic blog article.Really looking forward to read more. Great.
Very good material, Thank you! minoxidil finasteride
Amazing! Its actually remarkable paragraph, I have got much clear idea about from this pieceof writing.Here is my blog post – Paramore Cream Review
Thanks for the post. Cool.
wow, awesome blog post. Want more.
Thank you for your article.Thanks Again. Really Great.
Enjoyed reading through this, very good stuff, appreciate it. “Management is nothing more than motivating other people.” by Lee Iacocca.
I’m new to the blog world but I’m trying to get started and create
Thank you for the auspicious writeup. It in reality was once a enjoyment account it. Look complex to more brought agreeable from you! By the way, how can we keep up a correspondence? Caryl Orran Luigi
Merely a smiling visitant here to share the love (:, btw outstanding style. “Individuals may form communities, but it is institutions alone that can create a nation.” by Benjamin Disraeli.
Excellent way of telling, and pleasant piece of writing to obtain information about my presentation topic, which i am going to convey in school.
I wanted to thank you for this fantastic read!!I certainly loved every little bit of it. I’ve got you book marked to check out new things you post…
I every time spent my half an hour to read this blog’s content everydayalong with a mug of coffee.
I want to to thank you for this wonderful read!! I absolutely enjoyed every little bit of it. I have you bookmarked to check out new stuff you post…
Hello there! Do you know if they make any plugins to assist withSEO? I’m trying to get my blog to rank for some targeted keywordsbut I’m not seeing very good success. If you know of any please share.Kudos!
That is a great tip particularly to those fresh to the blogosphere. Simple but very precise information… Appreciate your sharing this one. A must read post!
F*ckin¦ amazing issues here. I¦m very satisfied to peer your article. Thanks a lot and i am looking forward to contact you. Will you kindly drop me a mail?
custom essay writing how to be a good essay writer custom essay toronto
ivermectin liquid what does ivermectin treat
Thanks for any other excellent post. Where else may anyone get that kind of info in such an ideal means of writing? I have a presentation next week, and I’m at the search for such info.
I have read so many articles regarding the blogger lovers however this piece of writing is truly a nice piece of writing, keep it up.
This paragraph provides clear idea in favor of the new viewers of blogging, that truly how to do blogging.
Hey! This post could not be written any better! Reading this post reminds me of my good old room mate! He always kept chatting about this. I will forward this post to him. Fairly certain he will have a good read. Many thanks for sharing!
resume personal statement help on physics homework can someone do my homework for me
natural ed treatments india pharmacy mail order – treating ed
Major thankies for the article post.Really thank you! Will read on…
On the other hand, a person involved solely with a national softball team can bet on an MLB game.
Im thankful for the blog article.Really thank you! Cool.
Highly energetic post, I liked that a lot. Will there be a part 2?my blog post: Zenzi CBD Hemp Gummies
When I originally commented I clicked the “Notify me when new comments are added”checkbox and now each time a comment is added I get several e-mails with the samecomment. Is there any way you can remove people from that service?Thanks a lot!
You expressed this very well.how to write a college entry essay essay writings writings services
scoliosisHello There. I discovered your blog the usage of msn. Thisis a very smartly written article. I’ll be sureto bookmark it and return to read extra of your helpful info.Thanks for the post. I’ll definitely return. scoliosis
Thanks-a-mundo for the blog post.Really thank you!Loading…
Great remarkable things here. I¡¦m very glad to peer your post. Thank you so much and i am having a look forward to touch you. Will you please drop me a e-mail?
It offers a wide variety of digital movies uploaded by Archive users for free.
store locator cvs pharmacy saxenda canada pharmacy
I am curious to find out what blog system you’re utilizing?I’m experiencing some minor security issues with my latest blog and I’d like to find something more safeguarded.Do you have any recommendations?
Hi there! Would you mind if I share your blog with my myspace group?There’s a lot of folks that I think would really appreciate your content.Please let me know. Many thanks
Dead pent written content, thanks for entropy.Check out my blog post; weight loss
Thanks a lot for the post.Thanks Again. Really Cool.
Thanks for the blog post.Really thank you! Will read on…
Very neat blog.Thanks Again. Great.
Say, you got a nice article. Will read on…
A round of applause for your blog article. Really Great.
ivermectin ebay – stromectolp.com ivermectin cream 1
Great, thanks for sharing this article.Much thanks again. Cool.
Major thanks for the blog.Thanks Again. Really Cool.
Piece of writing writing is also a fun, if you be acquainted with afterward you can write or else it is difficult to write.
wonderful issues altogether, you just won a emblem new reader.What may you recommend in regards to your put upthat you just made a few days in the past?Any sure?
Hey, thanks for the article.Really thank you! Want more.
I enjoy what you guys tend to be up too. This kind of clever work and coverage! Keep up the good works guys I’ve included you guys to my blogroll.
Mas de 18 años de experiencia nos avalan como una de las mejores empresas de servicio tecnico y asistencia tecnica de lavadoras Madrid
Hello my family member! I wish to say that this article is awesome, nice written and include approximately all important infos. I¡¦d like to peer more posts like this .
Thank you ever so for you blog article.Really looking forward to read more. Really Great.
Enjoyed every bit of your article post.Much thanks again. Great.
At Akron Asphalt residential paving companies toronto, high qualitycomes first.
over the counter ed pills that work – errection problems best erectile dysfunction pills
I truly appreciate this post.Really thank you! Great.
A big thank you for your blog article.Much thanks again.
Looking forward to reading more. Great blog post.Really thank you! Will read on…
Amazing! Its genuinely awesome article, I have got much clear idea about from this piece of writing.
Thank you ever so for you blog post.Much thanks again. Fantastic.
Thanks for sharing, this is a fantastic article post.Really looking forward to read more. Much obliged.
sildenafil generic – sildenafil for sale sildenafil for sale
Hello, I enjoy reading through your article post. I wanted to write a little comment to supportyou.
Good answers in return of this issue with solid arguments and telling everything on the topic ofthat.
Thanks for sharing, this is a fantastic blog post.Much thanks again. Great.
Nice post. I was checking continuously this blog and I am impressed! Very helpful information specifically the last part 🙂 I care for such info much. I was seeking this particular information for a very long time. Thank you and best of luck.
Hey there just wanted to give you a quick heads up and let you know a few of the imagesaren’t loading properly. I’m not sure why but I think its a linking issue.I’ve tried it in two different internet browsers and both show the same results.
You made some fine points there. I did a search on the theme and found the majority of people will consent with your blog.
Fastidious answer back in return of this question with solid arguments and describing the whole thing regarding that.
I am always searching online for tips that can facilitate me. Thank you!
home work help research proposal physics law essay writing
Great, thanks for sharing this article.Much thanks again. Want more.
Really enjoyed this blog.Thanks Again. Want more.
I really liked your blog article.Really thank you! Want more.
An intriguing discussion is definitely worth comment. I do believe that you need to write more on this subject matter, it may not be a taboo subject but typically folks don’t talk about these subjects. To the next! All the best!!
I think this is a real great article.Really thank you! Much obliged.
Aw, this was an extremely good post. Taking the time and actual effort to make a top notch articleÖ but what can I sayÖ I procrastinate a whole lot and never seem to get anything done.
A fascinating discussion is worth comment. There’s no doubt that that you ought to publish more about this subject matter, it might not be a taboo subject but generally people don’t discuss these issues. To the next! Many thanks!!
I really like and appreciate your blog post. Much obliged.
I loved your blog.Really looking forward to read more. Want more.
Hey, thanks for the article post. Want more.
Great, thanks for sharing this post. Fantastic.
สมัยที่ใครๆก็มุ่งมาดปรารถนาความสบายสบาย บาคาร่าออนไลน์ก็เลยเป็นตัวเลือกที่โคตรดีสำหรับท่าน UFABET มีบาคาร่าให้เลือกเล่นมากไม่น้อยเลยทีเดียวพวกเราเป็นคาสิโนที่จ่ายจริง ทำเงินได้จริง สมัครง่าย ระบบฝากถอนอัตโนมัติแล้วพบกันขอรับ
Hi! Do you know if they make any plugins to assist with SEO?I’m trying to get my blog to rank for some targeted keywords butI’m not seeing very good gains. If you know of any please share.Appreciate it!
A round of applause for your blog article. Much obliged.
I loved your article.Really looking forward to read more. Will read on…
wow, awesome article post.Thanks Again. Great.
Appreciate you sharing, great post.Really looking forward to read more. Will read on…
ivermectin protocol ivermectin dosage for guinea pigs
Thanks for sharing, this is a fantastic blog post.Really looking forward to read more. Great.
I really liked your blog post.Much thanks again. Fantastic.
I value the post.Much thanks again. Cool.
Im obliged for the post.Much thanks again. Cool.
I really liked your blog post.Thanks Again. Really Cool.
Looking forward to reading more. Great article post.Really thank you! Much obliged.
Im obliged for the blog.Really looking forward to read more. Cool.
This is one awesome article post.Thanks Again. Really Great.
I loved your post.Really thank you! Awesome.
It’s going to be ending of mine day, but before ending I am reading this enormous piece of writing to improve my knowledge.
I really liked your blog.Thanks Again. Will read on…
I think this is a real great blog article.Really looking forward to read more. Much obliged.
Cómo personalizar el sujetador en humanoide
Really enjoyed this blog article.Really looking forward to read more. Want more.
A big thank you for your blog.Really thank you!
Thanks on your marvelous posting! I genuinely enjoyed reading it, you happen to be a great author.I will remember to bookmark your blog andwill often come back someday. I want to encourage one to continue your great work, have anice morning!
Asking questions are truly nice thing if you arenot understanding anything completely, except this post presents pleasant understanding yet.
Heya i’m for the first time here. I came across this board and I find It really useful & itt helped me out a lot.I hope to giv something back and aid others like you helped me.
These are actually fantastic ideas in regarding blogging. You have touched some fastidious factors here. Any way keep up wrinting.
Im grateful for the post.Really thank you!Loading…
Stunning story there. What occurred after?Thanks!
I really liked your blog.Thanks Again. Really Great.
Im thankful for the blog. Keep writing.
Looking forward to reading more. Great article.Really thank you! Awesome.
giardia flagyl dose flagyl gor dogf flagyl alcohol interaction
When someone writes an post he/she retains the idea of a userin his/her brain that how a user can understand it. So that’s whythis article is outstdanding. Thanks!
I’d like to find out more? I’d want to find out some additional information.
Appreciate you sharing, great blog.Really thank you! Awesome.
Hello are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any coding knowledge to make your own blog? Any help would be really appreciated!
Awesome blog.Much thanks again. Great.
I truly appreciate this article.Much thanks again. Awesome.