Gorilla’s Coffee and Kiyovu Sports Association have formed a new partnership to advance local football development and promote Made In Rwanda coffee. As a result of this exciting collaboration, the Gorilla’s Coffee logo will feature on the Kiyovu Sports Association jersey for the 2024/2025 season.
The partnership between Gorilla’s Coffee and Kiyovu Sports Association aims to support local football development and empower Rwandan talent. It will also promote one of Rwanda’s most renowned coffee brands, Gorilla’s Coffee, locally and internationally. This collaboration reflects a shared belief in the power of investing in community and local talent to create growth opportunities.
Gorilla’s Coffee, a brand of the Rwanda Farmers Coffee Company, is dedicated to sustainability, empowering coffee farmers, and improving the well-being of communities. Partnering with Kiyovu Sports aligns perfectly with these values, highlighting the connections between Rwanda’s love for coffee and football.
“We are excited to team up with Kiyovu Sports Association. Football and coffee are two big passions in Rwanda, and through this partnership, we’re not only supporting local talent but also sharing our love for Rwandan coffee with more people. It’s all about community, and we’re proud to be part of it,” said Donal Murphy, Chief Executive Officer, Rwanda Farmers Coffee Company.
This partnership is also expected to raise awareness of both partners and engage a broader audience through events and promotions tied to Kiyovu Sports Association games. Fans can look forward to a vibrant season filled with coffee-themed activities at selected home matches.
“This partnership with Gorilla’s Coffee is a huge win for us. It is more than just a logo on a jersey, it’s about connecting football fans with a brand that stands for something special – the best coffee Rwanda has to offer. We are excited to see where this journey takes us and what we can achieve together for our players and our supporters,” said Ally Mbarushimana, Vice President in charge of Technical, Kiyovu Sports Association
Both Gorilla’s Coffee and Kiyovu Sports Association are excited about the impact of this partnership, which is set for the current season with potential opportunities for future collaborations. It will not only shine a light on Rwanda’s high-quality speciality grade coffee but also emphasise the importance of supporting local sport. It is also a celebration of Rwandan culture, bringing together two national passions while making a positive contribution to the community.
About Gorilla’s Coffee
Gorilla’s Coffee, part of the Rwanda Farmers Coffee Company (RFCC), is a leading brand in Rwanda’s coffee scene. Gorilla’s Coffee is known for its dedication to quality and sustainability. Specialising in high-quality and single-origin coffee, Gorilla’s Coffee has capacity to roast up to nine tons daily – making it one of the largest roasteries in Africa.
Gorilla’s Coffee is known for its rich taste, is enjoyed worldwide and is available in supermarkets, cafes, restaurants, and on Amazon.com in the USA. Gorilla’s Coffee is proud to be Rwanda’s favourite coffee, bringing exceptional flavour to every cup, while supporting sustainable coffee production and responsible coffee consumption.
Learn more at gorillascoffee.com.
About Kiyovu Sports Association
Kiyovu Sports Association, a recognised non-governmental organisation since 1964, is dedicated to promoting sports and physical education, with a focus on football. Kiyovu SC is one of Rwanda’s most popular clubs, and its fans expect Kiyovu to be amongst the most competitive in the league. Each year, Kiyovu SC competes in major tournaments like the D1 National Championship, the Peace Cup tournament, and the Heroes Tournament.
With a long history and a passion for sport, Kiyovu Sports Association continues to nurture local talent and inspire a love for football in the community.
Media Inquiries
Aaron Rutayisire, Sales and Marketing Manager, Rwanda Farmers Coffee Company at [email protected].
Audace Nizeyimana, Chief Executive Officer, Kiyovu Sports Association at [email protected].
Download photos from the launch event here.
